UK share of search · week ending 10 October 2026
The UK's top 10 brands, (sector by sector)
Who UK shoppers search for by name, measured every week across 1,344 brands in 12 sectors. Share of search moves before market share does, so these tables show who is winning attention now.
Where UK brand search goes
Fashion29.8%−0.3pp
Consumer Electronics16.5%−0.4pp
Homeware15.2%+1.0pp
Supermarkets15.2%+1.3pp
Travel & Hotels9.1%−0.9pp
Property5.0%+0.1pp
Beauty & Cosmetics4.7%−0.2pp
Toys2.5%−0.4pp
Jewellery1.1%−0.2pp
Drinks0.5%−0.1pp
Pharmacy & Healthcare0.4%−0.1pp
Sexual Wellness0.2%0.0pp
Select a sector to see its top 10. Share of all brand searches across the 12 sectors Metis tracks, week ending 10 October 2026. Change in percentage points against the same week last year.
The leaderboards
The top 10 brands in each sector, updated every Monday
170 brands · 3.0M searches a week
Top 10 UK beauty & cosmetics
- 1. Boots43.4%
- 2. Superdrug12.7%
- 3. Sephora3.1%
Top 10 UK consumer electronics
- 1. Amazon53.1%
- 2. Argos15.0%
- 3. Currys6.1%
Top 10 UK fashion
- 1. Primark7.5%
- 2. Next6.1%
- 3. TK Maxx4.7%
Top 10 UK homeware
- 1. Argos16.3%
- 2. TK Maxx9.1%
- 3. Screwfix9.0%
Top 10 UK supermarkets
- 1. Sainsbury's16.1%
- 2. Aldi13.3%
- 3. Lidl12.0%
Coverage
The sectors we track, and the ones we don't yet
Every number on these pages comes from the brands Metis measures each week. If your sector isn't here, or you want your own brand's numbers, ask us.
| Sector | Brands tracked | Brand searches a week | Leaderboard |
|---|---|---|---|
| Fashion | 282 | 19,281,985 | Top 10 live |
| Consumer Electronics | 187 | 10,715,380 | Top 10 live |
| Homeware | 116 | 9,854,881 | Top 10 live |
| Supermarkets | 29 | 9,836,814 | Top 10 live |
| Travel & Hotels | 174 | 5,883,542 | Data available |
| Property | 116 | 3,223,111 | Data available |
| Beauty & Cosmetics | 170 | 3,025,328 | Top 10 live |
| Toys | 150 | 1,599,850 | Data available |
| Jewellery | 24 | 690,513 | Data available |
| Drinks | 93 | 328,965 | Data available |
| Pharmacy & Healthcare | 29 | 240,291 | Data available |
| Sexual Wellness | 14 | 102,950 | Data available |
Week ending 10 October 2026. UK.
Not covered yet
We can set up tracking for any sector and any set of brands, usually within a week.
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