Top 10 UK fashion brands by (share of search)
Next leads with 7.8% of fashion brand searches, and its searches are up 13.0% on the same week last year. Next, Primark and Vinted are the top-five brands growing year on year.
| # | Brand | Share of search | Searches | vs last year |
|---|---|---|---|---|
| 01 | Next | 1,765,770 | +13.0% | |
| 02 | Primark | 1,539,453 | +9.6% | |
| 03 | TK Maxx | 1,011,469 | −2.1% | |
| 04 | Vinted | 938,176 | +21.5% | |
| 05 | Sports Direct | 787,343 | −13.7% | |
| 06 | John Lewis | 748,633 | −10.5% | |
| 07 | M&S | 735,701 | +2.7% | |
| 08 | Shein | 558,273 | −11.9% | |
| 09 | Zara | 525,130 | +5.2% | |
| 10 | Matalan | 466,427 | −19.5% |
How this is measured. Share of search is each brand's searches as a share of all searches for the 282 fashion brands Metis tracks in the UK, in the latest complete week (Sunday to Saturday). "vs last year" compares the brand's searches with the same week in 2025. The same figures power the Share of Brand Search view in the Metis platform.
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The sectors we track, and the ones we don't yet
Every number on these pages comes from the brands Metis measures each week. If your sector isn't here, or you want your own brand's numbers, ask us.
| Sector | Brands tracked | Brand searches a week | Leaderboard |
|---|---|---|---|
| Fashion | 282 | 22,625,795 | Top 10 live |
| Consumer Electronics | 187 | 12,303,194 | Top 10 live |
| Homeware | 116 | 11,564,124 | Top 10 live |
| Supermarkets | 29 | 11,058,786 | Top 10 live |
| Travel & Hotels | 174 | 6,350,677 | Data available |
| Beauty & Cosmetics | 170 | 3,859,245 | Top 10 live |
| Property | 116 | 3,000,190 | Data available |
| Toys | 150 | 2,091,292 | Data available |
| Jewellery | 24 | 873,756 | Data available |
| Drinks | 93 | 378,983 | Data available |
| Pharmacy & Healthcare | 29 | 294,758 | Data available |
| Sexual Wellness | 14 | 121,122 | Data available |
Week ending 31 October 2026. UK.
Not covered yet
We can set up tracking for any sector and any set of brands, usually within a week.